Registration numbers are up across nearly every wave this year, and organizers are pointing to a very specific reason: a run of genuinely good early-season snow from Minnesota to Quebec.
We talked to three first-timers, one four-time finisher, and the woman who's been grooming the same 8K stretch for eleven winters running.
Continue Reading →Midweight, seam-flattened, built for the engine-room miles.
The one everyone in the Journal comments keeps asking about.
A small-batch maker we trust, now stocked in the shop.
Not a training log. Not a gear review. Just an honest account of why the dark, cold laps are the ones that stick.
Twenty-three years, one snowmobile, zero days off when there's snow on the ground.
The real, slightly messier story behind the word "loppet" — and why we built a company around it.
Not one of them said "for the cardio." Here's what they said instead.
Best of Socials
Updated Daily"Finally broke 2:30 in a 50K at 41 years old — AMA about training on 6 hours a week"
Skate vs. Classic: We Timed the Same Loop Both Ways
Sunrise lap before the groomer even finished the far loop
Reddit and YouTube threads are pulled automatically. Instagram posts are hand-picked and embedded individually — Instagram doesn't allow automatic "trending" pulls from accounts you don't own, so this row is curated by us rather than algorithmic.